At MEMECS, we provide more understanding and insights into data through segmentation analysis looking at changes in project indicators with respect to key categories.
Some of the segmentation analysis that we have conducted at MEMECS are:
Segmentation Analysis
Demographic
Categorizing a population into characteristics such as age groups, gender, education, socioeconomic status, religion, residence, ethnicity, and so on.
Geographic
Categorization according to space and physical boundaries such as state, region, province, and local government authority.
Psychological
Categorization according to lifestyles, value, personality, affiliations, and attitudes.
Behavioral
Categorization of people according to actions and intentions.
Market
Categorization according to types of users of products and services such as loyalists, switchers, and potential users.