About Us
MEMECS amis to spread out the culture of M & E principles and applications through both private and public sectors.

Lebanon Village, New Baherka Road, Erbil, Iraq

+964 7702596711


Follow Us

Segmentation Analysis

At MEMECS, we provide more understanding and insights into data through segmentation analysis looking at changes in project indicators with respect to key categories.
Some of the segmentation analysis that we have conducted at MEMECS are:


Categorizing a population into characteristics such as age groups, gender, education, socioeconomic status, religion, residence, ethnicity, and so on.
Categorization according to space and physical boundaries such as state, region, province, and local government authority.
Categorization according to lifestyles, value, personality, affiliations, and attitudes.
Categorization of people according to actions and intentions.
Categorization according to types of users of products and services such as loyalists, switchers, and potential users.